現在我々が手掛けているビジネスの中にD2C(Direct to Consumer)ビジネスがありますが、この分野も相当に競争が激しい〜レッドオーシャンになってきているので、シリコンバレー駐在員として「オールバーズ、履いてみた。その履き心地は?」レベルではダメで、やっぱり自ら差別化を図らなければいけない。
In 1980 I began asking the two questions that would eventually help shape this book 1st why is success so difficult to sustain and second its successful innovation really as unpredictable as the data suggests
By the time I being a strategist as Boston consulting group where I had unusual opportunities to see at every level how companies compete it and I had a confounded CPS technologies to commercialize advanced materials technology developed in MIT labs but neither carrier path had yet to fully assess those two questions that were keeping me up at night
So at 38 with the support of my wife and months before our fifth child was born I became a doctoral student and made those questions my life‘s work. I’m happy to say I got the answer to the first and with the continued help of tremendous colleagues drawn to the subject over the decades I’m still coming in on the second in this new addition of the innovators dilemma are you show you some of the exciting new research we conducted since the book was first published two decades ago